Top 5 Ways to Improve Your Social Media Marketing
Discover 5 methods of improving your results on social platforms
Are you looking for ways to improve your social media marketing? Read our article, and find how to do it in 5 different ways.
Nice to Tweet you
For freelancers, social media is usually a core component of our marketing strategy. It’s free, has a low barrier to entry, and if you’re clever about it – can return results far and above the expected ROI of traditional marketing methods. Let’s look at 5 ways to improve your social media marketing game!
1. Identify your channels
It’s easy to be tempted to join every social media site that you can find. But given your freelancing business is probably a one person operation, this can take up far too much time. Ask yourself, does your business benefit from being on a particular platform? If so, how does it improve your sales? If you can’t answer these questions, it’s probably not worth pursuing.
Facebook and LinkedIn are probably your most important targets. That doesn’t mean you need to be on all these channels at once, or indeed that you can’t make use of Twitter, TikTok, Pinterest, or Instagram – far from it. However, Facebook and LinkedIn simply offer the largest professionally oriented audiences, and therefore a larger pool of clients. Both these channels also offer unlimited word counts and outbound links, important for sending people to your services. If you’ve got time for any of the others, that’s great!
Remember, it’s important to refine this list to suit your niche. If you’re a freelance video editor, being active on YouTube and TikTok is going to be far more important than keeping an active Twitter account. The above suggestions aren’t perfect for everyone, they simply apply to the widest range of freelancers.
2. Use the tools at your disposal
In many cases, we try to plan social media content that excites us, then work backwards to try to make it happen. Oftentimes, a brilliant idea executed poorly can be outperformed by a simple idea delivered well. So, try to take stock of what tools, skills, and time you already have, and try to create an idea that works within these limitations.
In many cases, it might just be you and your smartphone against the world. But guess what? That’s fine! In 2022, our phones have cameras that can shoot in UHD, so nothing is stopping you from getting some video content out there. Video is a great way to reach an audience as a new creator, as it allows you to share the most information in the most digestible package.
3. Freshen up
You don’t have to be a graphic design wizz in order to market yourself on social media, but having custom cover images, post templates, and profile pictures can really help you stand out. Incorporating a strong brand ID is a keystone for any business, and it’s no different for us freelancers. The aesthetic appeal of your profile might be your first impression on a new client, so make it count.
If graphic design really isn’t your thing, consider hiring a freelancer! It’s only fitting, afterall. You can find some great designers here who can help overhaul your social presence and have your accounts looking 10/10. Browse graphic designers on Revolancer.
4. Create a story worth hearing
Your social media channels can’t just be ‘take’, there’s got to be some ‘give’ for your audience. If you’re only using social media as a tool to convert sales, your audience will disengage pretty quickly. There needs to be more substance to what you’re sharing, and variety in your intentions. Try to engage in trends earnestly, and with originality – nobody will buy a story that’s insincere.
What does sincerity look like as a freelancer on social media? Well, it might mean sharing some of your background, both professionally and personally. Invite your audience backstage as far as you’re comfortable, and they’ll start to build a connection with you. Be open in showing your process, how you’ve developed your skills with time, and what motivates you to freelance. This is all part of building a rapport, a profile, and in turn, your network.
An image showing two people shaking hands.
5. Learn to convert
Now that you’ve mastered finding the right channels, making your profile stand out, and creating content that people care about, it’s time to make sales. Ultimately, whilst you should be having fun with social media, if it’s not driving new clients for you, it’s not worthwhile. Make sure you’re reaching out to followers via DM, setting up links to your service listings, and organically pushing your audience towards your services. Here are 5 Effective Opening Messages to use on potential clients via social media.
Even if a piece of content isn’t directly related to your work, there are many ways to link topics together and make a pitch. Being accessible via your social media accounts is also a great way to draw clients to you. Make sure you’re answering direct messages and getting back to comments, an audience on social media is far more likely to be active and responsive than elsewhere. Use this to your advantage and strike when the iron is hot, sending them over to your Revolancer seller page.
Face-book your next client
Hopefully, this breakdown has helped you learn a bit more about social media marketing as a freelancer. There are a number of excellent channels available to self-employed professionals, trying to market their services on a budget. If you can’t outspend your competition, outthink them with content that will make a lasting impression.
Before you go
If you enjoyed this article, be sure to check out ‘How to Secure More Freelance Work’ to discover some other methods that will help your business grow. Be sure to make the most of Revolancer’s 0% commissions by joining Revolancer Plus today.
Freelance marketplace: Revolancer
