Spotlight on: Cess Bornolla, PRB Digital Marketing Services
Introduction
Meet Cess Bornolla, a qualified industrial engineer who turned her attentions to freelancing amidst the Covid-19 pandemic in 2020. Now leading digital strategy for her self-employed business, PRB Marketing Services, Cess is thriving in new surroundings, helping business to level up their approach to digital marketing. For those with ambitions to begin their own journey in self-employment, this one’s for you!
1. Cess, thanks for joining us! Can you quickly introduce yourself and what you do to our readers?
I am an Industrial Engineer turned Social Media Marketer. I started my freelancing career in the midst of the pandemic, 2020. I’ve been an Amazon VA, Lead Gen VA, and Social Media Manager. As I explore freelancing, I’ve found a good future in this career. That’s why I decided to continuously upskill and widen my offered services. Right now, I am the CEO of PRB Digital Marketing Services (@prb.digitalmarketingservices) established 2021. I am helping businesses maximise their digital presence through lead-magnet content and strategic social media marketing. On a personal note, aside from being a freelancer, I am enjoying my life living independently while still supporting my family as a breadwinner. At the same time, being an entrepreneur and managing other businesses on the side.
2. What inspired you to leave industrial engineering to pursue a career in digital marketing?
After dedicating 5-long years to finish my bachelor’s degree in Industrial Engineering, it saddens me that the income I was getting from my first job in2019 after I graduated, couldn’t even support myself alone financially, so how can I even support the needs of my family and give them a comfortable life? Then the following year 2020, a pandemic happened and I was stuck at home not having any sources of income. That’s when I discovered freelancing, and as I am a Gen Z and love social media, I decided to pursue Social Media Marketing and later on Digital Marketing. I can still apply the strategies and methodologies as an Industrial Engineer in this field too!
3. How have you seen the industry change in the time that you’ve been working in it, and what new trends do you predict for the future?
As I started my career in the middle of the pandemic, I’ve seen how businesses transitioned the way they market their businesses from the traditional way to maximising the digital world. They can now see how digital marketing can help them grow their businesses massively, even now that the pandemic is over, they didn’t return to the old way. Digital Marketing is what will keep a business alive and running from now on onwards. Different updates will be released on social media platforms that will help entrepreneurs market their products or services and grow their businesses.
4. What advice have you found most valuable when listening to other marketing experts?
Always stay up on trends! As a marketer, you should always be the first one to know about new online trends and marketing strategies. Make sure to learn something new every single day. Always upskill and learn!
5. Why are digital skill sets so important for brands to have in 2022?
Nowadays, people are always scrolling on their phones and can’t even go out without them. This is where opportunity comes. Brands can potentially reach more target audiences and turn them into paying customers through digital marketing methods whenever they check their smartphones or computers. Brands can use digital marketing to communicate with their consumers and audiences. This enables businesses to more effectively recognize their consumers’ demands as well as build customer trust and a unique sense of their brand.
6. You’ve made a great start to your freelancing career, what’s the next ‘big’ step for you and your business?
I am continuously investing in learning to widen the services offered by PRB Digital Marketing. The next step would be to help 100 brands maximise their digital presence and grow their business through my proven social media marketing strategies.
7. Why should anyone reading this consider a career in digital marketing, and how can they get started?
Aside from digital marketing being a well-paid career, it is also interesting as the field is always changing as new platforms are launched. A digital marketer’s career can also go in many different directions. You can work as a freelancer, start your own business, or work for a company as a digital nomad. Whatever path you choose, you’ll be constantly learning and improving as the internet evolves and new opportunities and problems arise. You can start your career in digital marketing by choosing first what channel to focus on like Content Marketing, SEO, Social Media Management, etc. After choosing, learn the skills necessary for it, and then start offering your services through platforms like Revolancer!
7. Why should anyone reading this consider a career in digital marketing, and how can they get started?
Aside from digital marketing being a well-paid career, it is also interesting as the field is always changing as new platforms are launched. A digital marketer’s career can also go in many different directions. You can work as a freelancer, start your own business, or work for a company as a digital nomad. Whatever path you choose, you’ll be constantly learning and improving as the internet evolves and new opportunities and problems arise. You can start your career in digital marketing by choosing first what channel to focus on like Content Marketing, SEO, Social Media Management, etc. After choosing, learn the skills necessary for it, and then start offering your services through platforms like Revolancer!
Before you go
If you enjoyed reading Cess’ story, then be sure to check out ‘Spotlight on: Amy Nicholson’, another really insightful read. To get moving on your own freelancing journey, join Revolancer today!
Freelance marketplace: Revolancer