How to Create a Service Listing
Our guide to posting the perfect freelance service listing
By freelancers, for freelancers
At Revolancer, we know a thing or two about freelancing. As a company founded by freelancers, running a freelancing marketplace, we’ve gathered rather a lot of useful experience, data, and insight.
Today, we’d like to share some of that collective wisdom with you. Whether you’re here learning to post for the first time, or you’re a more experienced student of the craft – we think there’s something for everyone. Let’s improve together.
To stand out against the crowd on an active marketplace, you need to catch the eye. Contrary to some practices, this doesn’t mean making your post the loudest. An overzealous approach can hurt your image, so try to be clear and professional. Picking a fit for purpose title is the ideal way to start.
Instead of trying to include every detail in your title, aim for a strong, clear message. If you’re able to state what you provide in a succinct manner, the client will be interested enough to click through and see the finer details. Don’t overdo it with emojis or text art, it’s important to remain professional.
Down to the details
Know thyself? Know thy-listing. Now’s your chance to give your client a full rundown of the service you’re offering. Be sure to describe your work thoroughly, so that anyone reading your listing will be able to understand whether your offering is right for them. The more you’re able to provide, the easier it is for a client to make their decision.
Points worth including are the category of your work, size/scale, delivery time, experience, areas of expertise, software/hardware availability, and any relevant qualifications. When providing your details, try to break things up into digestible chunks. Use bullet points and subheadings to increase the readability of your listing.
Price is right
Hand in hand with knowing your services is knowing the appropriate price to charge. Make sure that you’ve got your finger on the pulse of the market, that way you shouldn’t fall into the trap of significantly over/under charging for your work. It’s important that your prices fall within a professional range. A fair price for your service leads to satisfied clients leaving positive reviews.
You need to consider your experience and relative skill level within your field. Use this as a barometer to inform which end of the pricing scale your listing should fall. Once you’re comfortable with your rate, try to use your experience and intuition to provide an estimate for the time each listing might take, and adjust appropriately.
Need to know
Just as important as perfecting your own offering, is communicating what you need from your clients. Whether it’s a design brief, copywriting prompt, or even a comprehensive UI plan – make sure you’re on the same page early on. Communication is always key in building a strong working relationship with clients, so don’t expect to cover everything before they get in touch. Just try to make life as easy as possible for both parties.
On Revolancer, you’ll find a dedicated section to communicate your requirements to the client. Use this space to set out what a client needs to approach you with in order for the work to begin smoothly. This can include delivery method, brand guidelines, storyboards, development plans, or many other related prerequisites.
Judge a book by its cover
Finally, try to include some relevant media that best represents your skills. Provide examples of previous work which falls into a similar category, bonus points if you have a range to showcase. This is especially important for the visual creatives amongst you, designers should certainly take this opportunity to show what they can do.
For those operating in non-visual areas, this is your chance to get creative. Perhaps upload a video representing the work you do, or try to visually represent your work in a graphic. It’s worth still trying to include some media in your listing, so try to think of something related!
Before you go
Struggling with WFH? Here’s our guide to ‘Working Where You Relax’.
Freelance marketplace: Revolancer