How to carve out a successful trend campaign
It’s about time to catch the trendy wave…
Have you noticed how Halloween, Christmas, or Easter influence advertising…? Have you thought of the way in which New Year’s Eve accelerates certain sales and stalls different ones…? Well, maybe this is not your daily contemplation topic, but if you want to take advantage of these ‘trendy times’, then you better start paying attention to their nature.
Almost everyone knows when Halloween takes place. You don’t even have to go out of your flat to realise it’s coming when the advertisements roll out their mouths at the end of September. It seems as if the whole commercial industry aims its lenses at this celebratory time the moment they get an excuse to do so. And they have a fair reason to act in such a way. After all, over this short time frame between Halloween and New Year’s the majority of product sales skyrocket, and it would be rather unprofessional not to take advantage of such an opportunity.
With this article, you’ll understand this phenomenon a little better and hopefully start coming up with ideas on how to surf this wave yourself…
Connect with your audience…
Any time that is important to your customers should be important to you. Ultimately, without their willingness to purchase your service or product you won’t get far with your business. That is why you need to find ways to connect with your audience and as the old saying goes ‘there is no better time than now’…
To consider this, figure out where does your client point their gaze during this time of year and understand what it is they are looking at. With Halloween done and dusted, the next major event of the year will inevitably be Christmas. Paying this in mind, you can think of your promotional materials as means to strengthen the connection your business has with the clients. Whether it’s creating a quick video, which features Christmas themes as the background or publishing an article, which mentions the charitable work your team is taking on throughout this holiday period, you should come up with a message that ‘hits home’ with the stakeholder’s focal point.
So, to catch a wave, recognise it first!
Create a narrative…
What is life but a bunch of stories that play out in front of our eyes twenty-four/seven…? The human species has built its civilization on just that – stories. Telling stories enabled us to share wisdom and knowledge through generations allowing us to create a continuous narrative that keeps the qualities and values we hold important safe, to communicate our needs, desires, and wants that make our lives exactly how they are. Stories are everything.
That is why mastering the skill of storytelling should become of the utmost importance to you and your business. Understand what is it that your business stands for and create a beautiful message that will bring your integrity to light. Now, with the festive season in mind, think of the ways this ‘trend’ could be applied in sharing your message.
So, perfect your story and sprinkle it with the trend’s qualities for a better campaign!
Use the magic of the moment…
Once you know what your audience is up to and understand their need for a compelling story, you can dive into the creative space. Figuring out how to address their needs and sharing your business’s idea will bring forth the many advantages of ‘trend marketing’. Remember this should not come at the expense of your integrity and the quality of your services. Bring to them (your clients and prospective clients) what they need, packaged in a way they will easily relate to. It pays to be on top of your game.
At this point, I would like to point out the importance of timing, which when done right, will inevitably raise your potential. But be wary not to seem too cheap and eager when offering your work. It is essential to recognise when and why exactly then should one engage with their audience. By keeping your work persistent and schedule-driven, you become familiar with their perspective. Moreover, once an opportunity, such as Christmas or Halloween, arises, you will be welcomed with more excitement, as it will not be expected from your usual schedule. Creating these unexpected surprises on top of your weekly content will bring about a mass of engagement and recognition.
So, use the magic of the moment and send them flying with excitement.
It takes time and patience to catch the wave…
I want you to know that creating lasting change takes time. More than is usually expected. After all, everything around us is constantly progressing, changing, and growing. And so are we and our businesses. It is of utmost importance that you take this process seriously, give yourself realistic deadlines and aim high while celebrating small steps taken each day.
Businesses that succeed the most are the ones who can show this quality of patience, while consistently creating opportunities for their clients and prospective buyers. Think of it as surfing. You sit on your board looking out into the ocean, looking for the waves to surf on. You are neither impatient nor bored, you stay prepared and calm. You know one of those waves will come sooner or later and with that certainty in mind, you keep going. That is how you create opportunities, while patiently doing your work. This is how you win.
So, take these ‘trendy times’ as they come, notice their approach, prepare a compelling story with a narrative that suits your business, and wait for the perfect moment to stand up and ride that wave! The rest is history.
What to do next?…
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Freelance marketplace: Revolancer