The Power of Purpose
Connecting businesses, freelancers and consumers
What is purpose?
It’s powerful, but what is it? It is important for businesses, freelancers, and consumers to follow a purpose; working and consuming with ethical and philanthropic decisions at the core of each decision. Since the pandemic, working models and modes of practice had to shift, but now it’s time for re-purposing and adapting our professional choices to make a difference.
Working without a purpose means you work without a ‘why’. It’s not to say you work aimlessly, everyone has personal goals and incentives. But working with a connected drive can increase productivity for freelancers, and businesses, and appeal to consumers on another level.
The benefits: businesses
Why have a purpose? Well, we’ve come up with a few reasons why having a business purpose is essential. It empowers you to set long term goals, and meet them; provide a more competitive advantage; appeal to a wider array of consumers and not least, freelancers.
Attract skilled freelancers
The power of having a purpose means you can form a common interest with potential freelancers. Quality and experienced freelancers will be looking for a business which aligns with their interests.
Employing freelancers with the same purpose-driven goals means they have more autonomy and incentives to do their work with purpose. Your freelancers will be working towards the same goal as your business, influencing their hearts and, as a result, their passion. For freelancers to be passionate about their work, and their purpose will increase the quality of work produced. At the same time, more freelancers will want to take you on as a client, while freelancers already acquainted with your business will be inspired to return for new projects, working with more passion and efficiency. To only work with quality-vetted freelancers, post your project on Revolancer.
The power of having a purpose also provides consumers, and those using your business services, a way to choose your business through purpose-driven means. The growing opportunities for businesses to contribute to corporate social responsibility are growing, along with more initiatives for organisations with charitable aims. This allows you to provide the best services and environment for consumers and freelancers.
Not to mention, many consumers choose to boycott services and products where the values or actions of a company do not align with theirs. Not only will the purpose help you keep these values in mind, but keep consumers, and therefore your reputation, intact.
The benefits: freelancers
You may be thinking, why do I need a purpose as a freelancer? Well, having a common drive is a handy way to find a new client where you will be happy and motivated to work. Of course, many freelancers are happy to take on work as necessary, but enjoying where you work and aligning with core values and purposes allows you to produce quality work in an environment which suits you.
A sense of belonging
As a freelancer, it can often feel as though you’re never quite at home with a new client or company. Finding a client where their business’ purpose aligns with yours allows you to find a sense of belonging among the constant change.
Freelancers are often gravitating toward companies that have a clear positive impact on the world. When a client reflects your ideal purpose at the heart of their organisation it appeals to your best work and your best self. You can create personal goals and long-lasting networks with these clients, as well as clients with similar purposes.
Motivation and engagement
This constant moving around can also make it hard to stay motivated and engaged with the work, and stay motivated for a company you haven’t worked for before, or worked for very long. The power of having a purpose is to inspire you to do your best work.
How to find a purpose
Now, it’s easy to talk about how useful it is to have a purpose. But how do you find one? The best way is to clarify which direction your purpose will take your company. Perhaps it is something with a physical or data-driven goal. For example, are you striving to recycle more than last year, or reduce carbon emissions? Do you want your purpose to be unique, or your contribution to be something many people relate to?
These are goals that businesses and freelancers alike can share. Many people enjoy going on fun runs and raising money with their colleagues, and this can be something that many freelancers miss out on due to the often temporary nature of the work.
Make it known
So you have found your purpose, but how do you articulate this as a freelancer or a business? You can highlight your purpose on your CV or Revolancer profile as a freelancer. Perhaps you write a lot of climate change articles or offer your skills to clients with similar interests.
As a business, communicating your purpose to potential freelancers, as well as consumers through job adverts, product advertisements, investments and sponsoring allow your organisation to unify all of these stakeholders under a common purpose.
Either way, for freelancers and companies: choose a flexible purpose, something that you can work towards on an individual and daily level, but also something that can be worked on as part of a larger goal. Freelancers and consumers are increasingly gravitating towards companies that have a real impact on the world.
Before you go
If you enjoyed this article, be sure to check out 10 Beneficial Truths About Working Whilst Travelling. Perhaps you can find your new inspiration in fresh surroundings.
Freelance marketplace: Revolancer