Spotlight on: Lucy Kemish
Introducing Lucy Kemish – the founder of LK Digital Marketing, a revolutionary digital marketing agency that focuses on helping therapists foster an online presence. Read on to discover why she started her own company, the most satisfying moments of her career so far and her advice for aspiring entrepreneurs!
1 – Please tell us a bit about who you are and what you do
Hello, I’m Lucy, a social media manager based in Aberystwyth, Mid Wales. I specialise in supporting therapists in independent practice with their social media. This can be anything from community management, content creation, audience engagement, blogging, and much more. The list continues to grow on a daily basis!!
I help my clients to increase their social media presence, improve their online visibility, engage their target audience which reduces pressure and workload. This means they regain some of their work/life balance!
2 – How and when did you get started?
In 2014, I started my career as a Speech and Language Therapist (SLT), graduating from City, University of London. I went onto work in a SLT setting working with a variety of clients and team working. I loved it, but unfortunately, a period of ill-health forced a re-think and subsequently a change of career. After a period of study, I qualified as a Certified Professional in Digital Marketing, conceived, and developed a plan for self-employment and founded LK Digital Marketing, specialising in social media marketing for therapists in independent practice.
3 – What are the biggest challenges you’ve faced so far?
As you know, setting up your own company definitely comes with its rewards and challenges, and is very time-consuming. I’d say the biggest challenge I’ve faced is definitely working out a pricing strategy, it’s something I’m still working on, but I think I’m slowly but surely getting there! One of the biggest pieces of advice I’d give here is to know your worth and don’t try and do everything by yourself. It’s OK to ask for help!!
4 – What has been your most satisfying moment so far?
There are so many firsts when running your own business. But I’d say it’s either got to be having a post go viral within the therapists’ community, having my first client, or the relationship you build with your clients. They believe in you and your journey, even when sometimes you doubt yourself. If I had to choose just one it would be building relationships with clients and being involved within their teams.
5 – Would you recommend freelancing to others?
I would! But it’s hard work, so you have to have lots of self-motivation to keep going, and your hard work will pay off.
6 – What was your motivation to become a freelancer?
The flexibility that freelancing offered attracted me. This way of working really suits me, but it isn’t for everyone. So it is a decision that you have to think very carefully about.
7 – What drives you, what motivates you?
We all have our own goals in life and these are what drive and motivate me on a daily basis. I’m lucky that I’m quite motivated anyway, but it does help if it’s raining, in that respect, living in Wales is lucky as we do get quite a lot!
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