How to Promote Your Freelance Services
Master the art of self-promotion and get recognised on social media
Getting the Word Out
How many people know about your skills and services? It is likely that the group of those aware of your work is smaller than you’d wish for. And that’s okay. You have to start somewhere.
In this brief article, we will invite you to consider new ways of engaging with prospective clients. We will give you some pointers on how to promote your freelance services better. So, grab something to take notes with, and read on! Speaking of self-promotion, be sure to check out ‘Revolancer’s First Year in Review’!
Your Audience Wants Your Presence
How often do you see someone being criticised for the work well done? It isn’t too often. That is because good performance is a virtuous act. It is great to be great at things. So, thinking about your audience, you have to understand that they want to see your work.
Although marketing yourself might sound like a difficult task, it is also necessary. You have to get your word out there. Promote your achievements and career progress to see who responds. Those that do are the people you’re looking for. You have to recognise that by showcasing your services you offer them a chance for help. So, take this seriously, leave the worry at home, and put your work out for the world to see!
Post Useful and Great Content
Engagement on social media can be a challenge. Most of the platforms suffer from content overload, which affects the quality of what is and isn’t seen. But, if you want to be successful, you need to stay resilient and be consistent with your presence. Figure out what kind of content you could produce regularly and stick with it. Become a reliable source of useful and engaging posts that help and inspire others.
By being consistent and helpful you are setting the foundation for your brand. You are making yourself heard. People will notice, that’s certain. Provide your audience with information that they need or want, and they will love you for it. You will make their lives better while strengthening your position as an expert in the field of your choice. It’s a win-win.
Everyone Loves a Challenge
Have you thought of organising a one-off challenge that would help you engage with your audience? It is a great idea to consider, especially if you can share your skills with others. Many great entrepreneurs and artists regularly initiate workshops, courses, and challenges for their fans and followers.
Whether you choose to organise a weekend course in SEO optimization, a digital art workshop, or a thirty-day journaling challenge, it will be very useful for your service advertising. It is a great sales strategy too! Promote your skills online, gather a group of people that would love to learn from you, add value to their lives, and then make your sales pitch. You will be surprised to see just how well this approach works!
Ask for References
How many of your recent clients left you a testimonial? Not too many, right? Well, this needs to change. You might have made some money, but without the client’s opinion, you miss out on the opportunity to strengthen your promotion. You are more likely to get a new customer when the previous one left your ‘shop’ with a satisfied smile.
Asking for references might be difficult sometimes. Some companies prefer to stay anonymous, others might refuse to find a time to provide you with a testimony. All of that is okay, but it should not be a reason that stops you from asking. One great reference is worth more than hundreds of paid ads and sales pitches. The word of mouth is truly powerful. So, remember to ask for a testimonial next time you finish working for a client, and do not hesitate to publish their opinion online.
Optimise Your Profile
Which platform do you primarily use to find your work assignments? Whether you’re mostly present on Twitter, LinkedIn, Facebook, or any other, you need to make sure your profile tells your story. And the story needs to be consistent. Whatever service you provide, your weekly posts and profile details should reflect that.
Optimise your profile by getting rid of the things that clutter the space without intent. If you’re a content writer, focus your posts on writing-related information and avoid publishing random images of kittens. Treat your social media with professionalism and adapt them to promote your work even when you’re not online. As a freelancer you are your brand, so be mindful of what kind of presence you represent.
Grow Your Network
How many of your friends became your friends, because they knew someone you know? Probably most of them. We become acquaintances with people who have something in common. After all, humans are social creatures. So, why don’t we take advantage of that and extend our network to find the clients and allies we need?
Someone once said, “your network is your net worth”. Quite a statement, if you ask us. Growing your network means simply reaching out and engaging with people that might be of help to you. Certainly, it goes both ways, so be ready to serve them, and serve them first. In business, as in life, good deeds do not go unnoticed. It’s an act of faith, which can pay you handsomely in the long run. So, adopt a ‘growth mindset’ in all areas of your freelancing, but especially in the aspect of your network. Find the right people and you will be successful.
Stay On Course
With the few points presented above, you are ready to take your freelancing to the next level. Stay consistent with your efforts, market yourself, and reach out to others. By doing all that and a little more, you will stay on course towards success. Just keep going.
Before You Go
Freelance marketplace: Revolancer