How to Prepare Your Business for the Christmas Rush
Make this Christmas one to remember, for yourself and your business
A Time Like No Other
Are you ready for Christmas business-wise? By asking this question, we want to invite you to consider the few points worth addressing before the festive season truly ‘kicks in’. In this brief article, we will give you advice on how to guide your business or freelance work throughout this end-of-the-year period.
We aim to help you optimise your workload, reconsider your strategies, and take into account the differences, which make Christmas time what it is. Although running your business over the next few weeks might not be as easy as before, it can also become your time to truly shine and make the most of the Christmas rush.
Better Safe Than Sorry
How is your plan looking? Planning might not always work, since the world and the market are in constant flux, but to plan is to be prepared, which inevitably raises your chances of success. That is why, you should consider your work and do your best in predicting how this festive season might affect your sales, contracts, and the services you or your company provides.
Managing your workload, especially during such an intense time, is crucial. Review your average workload and address the potential differences. Think about your products and services in terms of time commitments and various stages, through which they have to go before landing on the client’s lap. If it is possible, look back at the previous celebration times and understand where the challenges and opportunities might reside. To understand the benefits of succesfully taking part in seasonal trends, read our article ‘How to carve out a successful trend campaign’.
So, plan and be prepared for the season to start!
How is your industry market affected by Christmas? Are you likely to deliver your work quicker or slower due to the festive rush? Questions like these will help you understand what you can do to improve your work regardless of the circumstances. Or maybe all you’re striving for is to keep the business running on its usual gear. Anyhow, you have to account for the busier time with its many complications.
Whether your business model is based on production or services provision, you need to acknowledge that throughout Christmas time both people and institutions will take longer to respond, deliver, and implement changes because, naturally, many employees will be taking holidays and prioritising the urgent and most valued cases first. That is why you have to get ahead of the crowd by preparing a plan of action and connecting with those on which your business relies.
So, acknowledge the industry’s climate and account for the delays!
Get On the Same Page Early
How can you take advantage of this festive time? Think about it. What could your team do to improve their performance throughout the next week? By allowing yourself the time to ponder this question, you should anticipate the potential opportunities, before they materialise. Consider your Christmas prices, your team’s availability, and your promotional strategy, which will improve your chances of ‘staying on top’.
Allow yourself time to pre-order necessary materials, schedule your work, and delegate the tasks that need to be taken care of before you leave for your own holidays. Good time management is essential for you to succeed. Get on the same page with your partners, teammates, and employees to ensure a steady and efficient work effort, which puts the wellbeing of your business’ stakeholders in pole position.
So, get on the same page early and take advantage of the season!
Get Into the Christmas Spirit
What better way to promote your company than by getting it into a festive mode? If you look at advertising over the festive season there is barely any non-Christmas-themed marketing out there. It’s just a fact. Almost every company tries to use the festive spirit in their marketing strategies, whether by decorating their online platforms or offering Christmas-themed products and services. And the fact of the matter is, you probably should as well.
Think of the ways in which you could take advantage of this period by creating a marketing campaign that references this time of the year. Consider time-limited offers, products that reflect the specialty of the moment, and approaches, which will bring the customers in by making them feel taken care of and understood. Maybe you’re not sure how to price your services? This article will help you decide.
So, get festive with your approach and make your clients feel special!
Enjoy Your Presents
We hope that with the few points above you know now how to prepare your business for the Christmas rush. With a well-designed marketing strategy, organised workload, and reconsidered opportunities and challenges, you are in the right space to finally loosen up. You’ve done a great job and as it often happens, after a job well done it is good to relax and enjoy the success. To reap the benefits of your efforts is to truly acknowledge their worth.
With a well-executed plan, you’ve made it through the festive rush and are about to enter the new year of wonderful chances and unexpected obstacles. But before you get over to the other side, take a moment and just enjoy the view. Reflect on what you’ve accomplished, recognise what worked and what didn’t, and let yourself feel the Christmas spirit before continuing your journey.
The Revolancer team would like to congratulate you on your successes and wish you an enjoyable festive season.
Before You Go
If you’ve enjoyed this article, check out this one about implementing small changes that make a big difference. If you’re looking for freelancing work this season, make sure to sign up to Revolancer today!
Freelance marketplace: Revolancer