How to create a freelance marketer portfolio?
A freelance marketer portfolio that converts
On your marks! Set! Hello every one, here’s how to create a freelance marketer portfolio that converts.
Creating an alluring freelance marketer portfolio is the first step for prospective marketer freelancers. It may be likened to cooking a meal. A little of all ingredients will leave mouths watering for more. Too much, and you have a pan of sausages that no one will eat.
Now that we’ve established the importance of a freelance marketer portfolio, let’s find out how to create a freelance marketer portfolio that sells.
Below are steps on how to create a freelance marketer portfolio.
The first step toward creating a good freelance marketer portfolio is capturing the attention of prospective clients.
On freelance websites, there exists a plethora of freelance marketers seeking the same clients. Your first line of action is to capture the attention of your target audience (clients seeking your service).
You can capture the attention of prospective clients with a catchy phrase, image or unique proposition. A personal preference is an image since service images are often the first interaction a client has with your portfolio. A catchy phrase should work just as well.
You must be more creative with your first few sentences to capture the attention of readers. Here’s an example: “Content marketing sucks, to be honest, but it brings required results.” as opposed to “Content marketing is the practice of gaining customers with the use of detailed content”
To be honest, which would you most likely click on?
Put Your Best Foot Forward
Showcase your best samples with short explanations. For instance, you should upload before and after images of analytics showing verifiable results. Don’t forget the graphs and charts, as most clients seeking freelance marketers do so for results.
Talk about the marketing process of your samples from inception to completion. Also, ensure to centre this around the client and their organisational strategic objectives. This shows clients your work style and dedication to fulfilling their requirements.
Use compelling and professional images to attract impressions. Most freelance marketplaces require a service image from freelancers. Use this as an opportunity to attract prospective clients by uploading a compelling picture.
Don’t Leave Out Fun Projects
Displaying fun projects associated with marketing can show your creativity and unique approach to marketing challenges. Feel free to share these with your prospective customers. That’s how to create a freelance marketer portfolio that sells.
Attract Your Ideal Client
While displaying samples of your work, remember the world is one of perception and not reality and as such, project an image that resonates with your dream clients.
If you’d like to work with big-name brands, then you have to display marketing samples that align with such brands.
Skills to be highlighted in your Freelance Marketer Portfolio
Understanding of Client’s Business Strategic Goals
Marketing requires a deep-rooted understanding of the client’s business. The past, current and future as envisioned by the client. The ability to capture and interpret an understanding that aligns with that of your client is a sort-after skill among freelance marketers.
This is especially applicable in influencer marketing, and social media marketing.
This is an essential aspect of marketing these days. It is a pertinent skill in freelance content marketing spheres. To evoke emotions among readers, you must understand how to paint pictures with words.
Search Engine Optimisation mastery is yet another essential skill for freelance content marketers. As a freelancer offering content marketing services, knowledge of search engine optimisation is a must.
Organisations and small businesses want more online traffic, and SEO is essential in achieving this goal. It makes perfect sense to highlight your extensive knowledge of SEO by displaying the before and after results of your campaigns and consequent impressions.
Your freelance portfolio should display your abilities in data analysis as well. This is especially true for freelance product marketers, influencer marketers, and content marketers. Your ability to analyse existing data and make forecasts based on your analysis is a much sort-after skill on freelance marketplaces globally.
Showcase your data analytical abilities on your freelance marketer portfolio to gain traction with high-paying professional clients.
Time management is an invaluable skill for all freelance marketers regardless of niche. A freelancer’s ability to provide marketing solutions within specified periods is always a laudable achievement as clients are often businesses. And businesses prefer to keep to time. Show your timeliness, and ability to keep to schedules by mentioning how you tackle marketing tasks with respect to time.
It is estimated that viewers retain over 90% of content consumed in video format in comparison to just 10% of the text. Also, videos are more likely to be shared 1200% of the time than text. This exemplifies the importance of video editing for visual marketers who are tasked with producing alluring visual content to persuade diverse customer bases.
Do you have essential video editing skills? Then find a way to subtly mention this in your portfolio and how it can improve marketability.
Still on the topic of ‘how to create a freelance marketer portfolio’ let’s look at some other factors to consider.
Other Factors to Consider
Other factors to consider when creating the perfect freelance marketer portfolio include:
Verifiable Reviews & Testimonials
Very few things come close to proving the capabilities of a freelance marketer than verifiable reviews and testimonials from past clients.
By all means, include exceptional reviews and testimonials from your most challenging and biggest marketing projects. Also, include diverse projects to win over potential clients who may doubt your ability to handle projects with different dynamics.
5-Minute Free Consultations Work Wonders
Offer a free consultation in your portfolio as bait and use the interactive opportunity to exhibit your abilities and convert the client. By doing so, you’d be one step ahead of competitors.
Finally, remember to be human. While there’s often the urge to churn out robotic phrases to sound professional, try to opt for the less travelled path and be human with your choice of words and phrases.
Sometimes, it takes more than your abilities in marketing to land a job. Sometimes, it’s just that they like the image you portray.
Before you go
Now that you understand the intricacies of how to create a freelance marketer portfolio, these articles may help solidify your understanding of the freelance marketing space, especially for freelance marketers who intend to freelance full-time.
For the polymaths in our midst, here’s an article on how to create a freelance writer portfolio. What are you waiting for? Get on the Revolancer bandwagon and tap into the revolancer plus craze for optimal results.
Freelance marketplace: Revolancer