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Facebook / Instagram Ads

  • Approved by Revolancer
  • 7 days
My 4+ years of involvement in the region of Marketing, advertising has helped to unfold various aspects of: - Social Media Marketing - Influencer Marketing - Facebook/Instagram Advertisement - Google Advertisement - YouTube SEO/Marketing

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Service Description

Hello,

My name is Karan and I have 6+ years of experience in Social media advertisement.

Here is my process which includes everything I am capable of.

1. Background Research

Why?  The aim of this research is to understand your needs and your targeted audience's needs.

And to conduct this I will be working on the following aspects:

- Your Business analysis (To understand your business needs and goals).

- Market research ( In this I will do research on other brands' ad types, graphics, and content they are pitching).

- Audience research.

2. Planning

Why? I am not going to be a target anyone on Facebook/Instagram and exhaust your budget. Everything I will be doing will be well planned and in a systematic manner.

Step 1. Before I get started, I need to understand exactly who we're trying to target, what they might be interested in, and how they might respond to certain things. It's unlikely you'll know the exact answers but it's just to give us a starting point

Step 2: Sample ad creation:
You need to feel comfortable. It's vital that you are happy with the language I am using, the ad copy, and the images I am using. Sometimes odd combinations and weird, out-of-the-box ideas are the most effective but I will never run anything against your wishes. Everything will be on an approval basis.

Step 3:  Start running Ads

Initially, I will start with Split testing for (10 - 15 days) where I will be testing 2, 3 Ad elements to find out which delivers the best results. In split testing, I will be running Traffic ads to test the audience so we can use the best audience in future campaigns.

Step 4: Ongoing Revisions

There's a concept called "ad blindness". It's where you see the same ad again and again and as a result, you start to tune it out. And this is the key to success, to achieve this I will introduce more ad campaigns with different objectives.

I will start with traffic ads to test the audience and then will move to conversions ads where I will be running the following ad campaigns.

- Cold Conversion Campaigns.
- Dynamic campaigns.
- Catalog sale campaigns.

Step 5: Going Forward

Over time, we'll start to notice which types of ads, markets, platforms, and targets are actually producing customers.

You never know this from day one. Eventually, we can start shutting down the ads that aren't as effective at producing customers and double down on the ones that are.

Oddly enough, sometimes you can have very well-performing ads that just attract tire-kickers. On paper, it's great but in reality, they don't pay. On the other hand, you can have a badly performing ad that actually filters people out, leaving only the very interested people clicking.

Also, In this, I will introduce Retargeting Campaigns and Lookalike campaigns where I will create custom audiences and retarget people who act or engage with our ads somehow.

Ex:
- People who visited your Facebook/ Instagram in the last 30 days.
- People who added to the cart in the last 30 days.
- People who initiated checkout in the last 30 days.

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Apart from this, I can also help with initial and advanced setup for Facebook and Instagram Ads which include the following :

- Business manager creation or Guidance
- Ad account setup
- Facebook and Instagram Shop setup
- Catalog setup
- Pixels setup
- Events setup
- IOS events setup / Web configured events setup
- Domain Verification

Thanks

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