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Crafting consumer marketing strategy by making efficient use of consumer research & market insights, development of brand & marketing communications, designing fully integrated marketing mixes through ATL & BTL activation, and assisting cross-functional teams in building the brand.
A marketing practitioner with 8+ years of experience in driving brand marketing strategy & execution across FMCG and F&V domain.
Deft in sophisticated understanding of Consumers & Markets enabling successful Brand Building & Development, Sales & Market Development Mix, & Integrated Marketing Communications with a focus to facilitate Competitive, Profitable, & Sustainable Growth to build Purpose Lead, Future Fit Organisations.
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